It’s sometime back when I joined some webmasters’ forums, as being a writer it’s very crucial for one to explore the arenas of Webmasters’ world not only because you learn a lot from there but there lies a good market as well. The market, however, largely depends on how you explore, what you come up with and how you manage to get into a specific market.
I’ve been observing the Content areas of almost all forums and found a very interesting thing there both at buyers and writers’ end. A tread titled as “Looking For a Copywriter” when explored was requiring a writer to write some articles. Similarly a thread with the title “Experienced Copywriter For Hire” was telling the details of article writing services of the poster.
This is what made me curious to explore more and more, and the statistics I’ve come up with state that out of 10 threads with ‘copywriting’ in their title 9 were about content writing. I agree, most of the webmasters do not know the difference between two types of writings but why don’t such writers.
Forums’ markets for article writers is very well known for $0.01/word article and some writers even charge less than a cent. So if you’re looking for the reason why forums are such low paying writers’ markets, you won’t find a reason better than the one mentioned above.
Just curious to know, are you a content writer or a copywriter?
Qurratulain on October 3rd 2007 in Copywriting, Freelane Writing, Writing Styles, Writing Tips
I’ve discussed the writing of effective headline in one of my previous post ‘Making the Headlines Effective”. Headline is actually what grabs the most of the attention of the reader, and the only thing that makes the reader to get into the copy. The other things like focusing on benefits font etc will work when one will read the copy. Think if it’s left unread.
In order to make sure that your copy won’t be left unread, plan a killer headline and play with words. But the thing to be kept in mind here is again the ‘reader orientation’. Consider yourself as a consumer of the product or service for a moment and think what will inspire you. Outline all the slogans that may attract you and then select the best.
And at last something to ponder is to use the best words, i.e. “XYZ Company Maximizing Your Profits” (In effective), “Double Your Profits In ‘N’ Days” (effective, N can be any number of days according to your statistics)
Qurratulain on September 15th 2007 in Copywriting
There’s no single line of focus for an effective copy, and the list includes product, representation, relationship building, and attracting attention. The most important among all is the product itself. The hot question for one can be ‘what feature of the product is to focus more on’. Highlighting the features is an essential of a copy but it can’t make a seller until the customer finds those features beneficial for him.
The focus must be on highlighting features of the product, but in a way that represent the benefits to the customer. For instance, consider a mobile phone customer, what can he look for. Many features of the phone are there including color, size, memory, style, additional features, price etc, but you’ve to pick up those much sought for, i.e. memory, price, size mentioning the benefit in brief. And while doing so, do compare these benefits with those offered by some others in the market.
Qurratulain on September 13th 2007 in Copywriting