Eight Steps Newsletter Writing; 8- Delivery/Distribution

As the news letter is reproduced in accordance with the medium of delivery, the deliver process still has to be taken care of. The printed copies can either be hand- delivered or posted.

The former option is the best one, as it doesn’t only makes the delivery sure but the person delivering if can spare a little more time, the expression of the reciever can also be noticed for the immediate feedback. Delivering the newsletter by hand reduces the probability of the newsletter being thrown away. The important thing to be taken care of while delivering the newsletter by hand is ‘timing’. It must be kept in mind that you should visit the people in the time they are expected to be available.

While selecting the posting method for the delivery of the newsletter keep in mind:

  • The Copy should not be sent to the each and every one in the department. Send the paper to the selected people only.
  • Sending the newsletter to a responsible authority like, the HOD can be a better choice.
  • Though not researched much but few examples have shown that people are not in normal position in the afternoon of weekends and in the morning of the first day of the week, so avoid to send the newsletter in these days.

And as far as sending newsletter via email is concerned, it’s the most sophisticated way, but the only problem with this type of delivery is that the probablity of newsletter to be sent to trash folder is very high.

Qurratulain on July 15th 2007 in Newsletters

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