Writers’ Blog

The SE ranking race and the SEO through article marketing is what almost everyone is running after. Does article marketing really work? Yes it does, but not for everyone. The sixty thousand dollars question is why? This is actually what we call ‘keywords’ that make difference letting some to lead and others to wait for some good fortune. And that good fortune is nothing but the effective use of right keywords.

By keywords many think to fill the article with a specific word or a phrase and the concepts fails with letting readers uninterested and SEs suspicious. I’ve observed some webmasters demanding about thirty percent keyword density in an article, which means a standard five hundred words article should have at least one hundred and fifty keywords. This type of articles if used for submission may not result productively as a major part of readers will not be satisfied and hence the links in the context may also be ignored. On the other hand, SE’s suspicion stands sound.

The better way out of this dilemma is to determine the keyword density, i.e. how many keywords to be used in a particular article. Certainly, it depends on the length of the article and the nature to some extent as well. Generally experts agree at ten to fifteen percent density, i.e. fifty to seventy five keywords in a standard five hundred words article, as it works in two dimensions, i.e. makes the SEs spider in search of relevant terms on one hand and lets the readers enjoy on other hand.

One thing of utmost importance is not to repeat a particular word, instead using alternate words, synonyms and related terms sounds more creative at writers’, interesting at readers’ and helpful at searchers’ end.

The other thing that cannot be winked at after keywords’ density is the placement of links in the context. The idea of putting the most important or major link in the first paragraphs sounds beneficial as majority of the readers are not pro readers who will probably read the full article. But two links in one paragraph may also redeem the beauty of an article. Similarly too many links also give a spammy effect. Now the question arises, what number of links gives professional look and the productive linking? Again it depends on the length and nature of the article, but generally three links in a standard article work best.

The two points discussed above are not the whole of article marketing success secrets but the basic things where most of the people misconceive the phenomenon and start directionless article marketing. Knowing and implementing the right keyword density along with right link placement can boost your article marketing campaign to a greater extent, just give it a try and see the results.

In order to move in the society, as it’s necessary for human life, speaking plays a vital role. Speaking being an essential tool of personal development and social interaction needs too be based on some grounds that attract the listeners’ attention so that message can be conveyed in better way. Attention can also be attracted by speaking “not good”, but that’s another debate how it effects one’s reputation and position etc.

Everyone talks about ‘good public speakers’, and I goggled for hours to identify some ‘not good speakers’, but unluckily I couldn’t find one. Does this mean that no ‘not good’ speaker exists there? Certainly not! There are people who are not that good in speaking or verbally expressing their selves. I may be wrong at discussing this aspect, but since it’s less discussed ever so I’d try to explore a bit more.

Not getting in unnecessary details, as I couldn’t find as well, I’ll sum up the things that make one a ‘not good’ speaker. Here’s the list:

• Speaking purposelessly.
• Speaking to an unprojected audience
• Long speech
• Low Vocabulary/Verbose Speech and fluency
• Lack of confidence

These are not the ‘only’ factors responsible for an imperfect speech, but a list is there, which includes socio economic statuses, situations, positions, practice etc, but some basic identifiers of malfunctioning of a speech. And of course covering these can turn a ‘not so good’ speaker to a ‘good’ speaker.

The opportunities in the field of Freelance writing are the ultimate driving force for people to pursue a career in it, but just like any other profession the opportunities in freelance writing are subjected to a list of challenges. So in order to avoid a fall through in your freelance writing career it’s of utmost importance to take a start from sound grounds. In order to hold sway the career is more pragmatic and start thinking about the requirements and your potentials from all possible angles.

With the variation in nature, attitude, interests, areas of expertise, and experiences of different individuals, the objectives and the goals also vary. This is the reason that one freelance writer projects his future position at a level different than the other, and of course the differences in the opportunities and the situations also play a sound role determining the success or failure of the individual. Some general principles can, however, be equally important for all freelance writers who are standing at the very threshold of their career and for those as well who are in the middle. These principles are as follows:

• Be honest to your work and the skills, i.e. select the areas where you’ve good command or if not then you’re willing to opt a research-oriented approach for acquiring excellence.
• Always be open to learning and avail the learning opportunities in the form of writing courses or workshops etc.
• Practice makes a man perfect so it does to a writer. Write more and more, i.e. do not write extensive without keeping a check on the quality, instead write, check it, point out week areas and in next writing avoid those flaws.
• Develop your portfolio, so that you can show clips of your work on demand. Building portfolio is, however, not an overnight deal, it needs a sufficient time frame to get developed. Developing an impressive portfolio is to have a foot in the door of freelance writing and can be efficiently managed by participating in online communities and also by submitting some of your write ups in local magazines and newspapers Probably you won’t get paid for those, but the magic they will do gives you with increasing rate of return.
• Make best use of Internet; do not waste time chatting, but studying the field and increasing your social circle by forumming and interacting with professionals.

Tips can only serve as mere guidelines; nothing can be done until someone starts it. And no ‘someone’ will help you starting your freelance writing career but you yourself, so just do it.