Writers’ Blog

Freelance writing is an art as well as a science. Not every writer can be categorized as a ‘professional freelance writer’ and the main reason behind this is professionalism itself. How can this professionalism be maintained is a matter of great concern for one if he/she wants to develop his/her freelance writing career on sound grounds as the increasing number of freelance writers round the world have made it even money. Thinking on pragmatic track it should be realized at very first instance that muddling through doesn’t work within a professional environment so start working being realistic and in accordance with the market demands.

Being a professional freelance writer one needs to ferret out all information about the market demands, work patterns, communication styles, building an impressive portfolio and above all representation of all these in a suitable way. Another fact that cannot be ignored is that becoming a professional freelance writer is not an overnight phenomenon: it needs parallel time and exploration of opportunities, meeting a variety of challenges and developing a unique style.

On the other hand when one needs a freelance writer, he must ensure the professionalism so that the project can be done at its best with desired results. Though it’s a bit time consuming but if one knows about the qualities of professional freelance writers, it gets quite easy to figure them out from the massive list. Let’s sum up such qualities in only five. These are as follows:

1- Professional freelance writers maintain an impressive portfolio by keeping it updated, and hence can provide sample of their previous work anytime.

2- Attitude determines the professionalism in any field so it does in freelance writing. It gives the first impression to the client.

3- It’s part of professionalism to listen to your client in order to know what he wants to get done. So listen with third ear that means reading between the lines.

4- Listening alone cannot always work, and work cannot be done professionally until all the requirements are very well known to the writer, so asking questions becomes a compulsion in this situation. And in normal context asking questions gives clear picture of the demand to the writer.

5- Everything becomes fine when you get your efforts’ worth, and of course in terms of pricing your services. Price is basically determined on the basis of quality of the work and the level of effort needed for a particular project to be done. A Professional writer may be an expensive one but will give the client an extended sales and a marketing boost in return, which as compared to the price he pays is definitely much more.

With the growing businesses and expanding business networks, especially while maintaining your prominent presence on web needs writing solutions for your business. Many time you manage to cope with the situations but when it come for time management and professionalism, the ultimate solution lies in the hands of professional writers and for this you must have to hire one freelancer. Hiring a freelance writer is a mixed blessing, as it aims to give a professional touch to your business presentations, but can ruin the same if you fail to hire an excellent freelance writer for you. Here are some points, which if kept in mind while hiring a freelance writer can provide you with desired results:

These are some basic tips one needs to follow while getting a writing project done so that the business end of freelance writing can work at its optimum for both the parties.

Writing an effective press release depends entirely on the understanding of its type. Each type of release, i.e. general news release, product press release, event release or social media release etc aim to focus entirely different areas and hence the making of each type of release needs different grounds and strategies. It is, however, a matter of concern that all sorts of releases share a common platform of structure. This structure actually differentiate a release from other PR communication methods like pitch letters.  

The common structure of all sorts of press releases is composed of some elements, i.e. headline, dateline, introduction, body, boilerplate, close and media contact information.

 In order to have a brief analysis of each element, let’s start with headline; it’s the most prominent element, which says all at once. Headline is mainly used to gimmick the readers’ attention at very first instance. In order to make the headline more attractive, it should be well summarized and the news should be wrapped in such words that make the reader to explore the text. 

The next important structural element is dateline which represents the date of the release and in most efficient manner it also contains the city whereby the release has been originated. 

Getting finished the impressive headline and the dateline, it’s time for the introductory paragraph. This part mainly consists of Ws, i.e. what, when, who, where and why. There’s no need to answer these Ws in detail here, instead being brief is recommended.  Introduction leads towards the body of the release, which contains detailed statistics of the matter with background and explanations.

The body of the release is then directly related to the boilerplate, which is a short ‘about’ of the issuing company or an individual.  Having all the details discussed, it’s now to close the release with a suitable end, i.e. “-30-“, “###”, and “ends” etc. After closing the release do not forget to mention the name, phone, and other contact details for PR or related media relation personnel.