Writers’ Blog

There’s no single line of focus for an effective copy, and the list includes product, representation, relationship building, and attracting attention. The most important among all is the product itself. The hot question for one can be ‘what feature of the product is to focus more on’. Highlighting the features is an essential of a copy but it can’t make a seller until the customer finds those features beneficial for him.

The focus must be on highlighting features of the product, but in a way that represent the benefits to the customer. For instance, consider a mobile phone customer, what can he look for. Many features of the phone are there including color, size, memory, style, additional features, price etc, but you’ve to pick up those much sought for, i.e. memory, price, size mentioning the benefit in brief. And while doing so, do compare these benefits with those offered by some others in the market.