Copywriting Tips: Killer Headline
I’ve discussed the writing of effective headline in one of my previous post ‘Making the Headlines Effective”. Headline is actually what grabs the most of the attention of the reader, and the only thing that makes the reader to get into the copy. The other things like focusing on benefits font etc will work when one will read the copy. Think if it’s left unread.
In order to make sure that your copy won’t be left unread, plan a killer headline and play with words. But the thing to be kept in mind here is again the ‘reader orientation’. Consider yourself as a consumer of the product or service for a moment and think what will inspire you. Outline all the slogans that may attract you and then select the best.
And at last something to ponder is to use the best words, i.e. “XYZ Company Maximizing Your Profits” (In effective), “Double Your Profits In ‘N’ Days” (effective, N can be any number of days according to your statistics)
Qurratulain on September 15th 2007 in Copywriting
Laura said on 18 Sep 2007 at 11:54 am #
Hi Qurratulain!
I agree that headlines are very important.
Jag said on 23 Sep 2007 at 8:10 pm #
Hi Qurat,
Well said. Headlines are like the ad for the ad.
Some of the best headlines always include curiosity + benefit elements.
Incorporating specificity and a storyline is great too.
I have to add that the color of the headlines plays a big part as well.
Cheers,
Jag
Qurratulain said on 24 Sep 2007 at 6:08 am #
@Laura
thanks for the agreement
@Jag
Yes, Color does play a vital role, thanks for completing the part I left!
Regards,