Writers’ Blog

The SE ranking race and the SEO through article marketing is what almost everyone is running after. Does article marketing really work? Yes it does, but not for everyone. The sixty thousand dollars question is why? This is actually what we call ‘keywords’ that make difference letting some to lead and others to wait for some good fortune. And that good fortune is nothing but the effective use of right keywords.

By keywords many think to fill the article with a specific word or a phrase and the concepts fails with letting readers uninterested and SEs suspicious. I’ve observed some webmasters demanding about thirty percent keyword density in an article, which means a standard five hundred words article should have at least one hundred and fifty keywords. This type of articles if used for submission may not result productively as a major part of readers will not be satisfied and hence the links in the context may also be ignored. On the other hand, SE’s suspicion stands sound.

The better way out of this dilemma is to determine the keyword density, i.e. how many keywords to be used in a particular article. Certainly, it depends on the length of the article and the nature to some extent as well. Generally experts agree at ten to fifteen percent density, i.e. fifty to seventy five keywords in a standard five hundred words article, as it works in two dimensions, i.e. makes the SEs spider in search of relevant terms on one hand and lets the readers enjoy on other hand.

One thing of utmost importance is not to repeat a particular word, instead using alternate words, synonyms and related terms sounds more creative at writers’, interesting at readers’ and helpful at searchers’ end.

The other thing that cannot be winked at after keywords’ density is the placement of links in the context. The idea of putting the most important or major link in the first paragraphs sounds beneficial as majority of the readers are not pro readers who will probably read the full article. But two links in one paragraph may also redeem the beauty of an article. Similarly too many links also give a spammy effect. Now the question arises, what number of links gives professional look and the productive linking? Again it depends on the length and nature of the article, but generally three links in a standard article work best.

The two points discussed above are not the whole of article marketing success secrets but the basic things where most of the people misconceive the phenomenon and start directionless article marketing. Knowing and implementing the right keyword density along with right link placement can boost your article marketing campaign to a greater extent, just give it a try and see the results.