Writers’ Blog

One of the most highlighted features of present day writing is its uniqueness. This uniqueness is the product of existing patterns arranged in different proportions, and combinations. This arrangement of existing patterns is widely known as creativity. The creative element of any writing lets the author to be private in public.

Bringing such element in writing is not a deal of minutes or hours, instead it’s a long term process, which needs more and more practice and sufficient patience. The practice, however, needs to be on some qualitative grounds, i.e. reading, observation, analytical thinking, imagination etc.

Creative writing is not a big deal, if you read more and more, watch TV regularly (keeping focus on current affairs, science and technology, social issues etc), observe the objects closely and carefully, think about thinking and finally have efficient vocabulary to present your ideas. Creativity can also accompany you if you just make good use of the objects round; keep a list of alternative ideas or actions, and discuss more and more.

Garnishing your writing with something ‘new’ and unique, you actually outgrow the outreach of your readership. Good readership doesn’t only let you enjoy writing but also provides you with enough feedback to keep on improving the writing style and skills.

The information economics says, ‘excess of knowledge creates poverty of attention’. But this statement doesn’t mean that availability of information on millions of websites have made all the users poorly attentive, instead the users have been categorized in three major classes according to the level of attention they pay while reading the content of a webpage. They are as follows;

Peepers (Read only Titles)

Highlighters (Read only the first sentence or the paragraph)

Detailed Readers (those who read the full content)

Since we’ve categorized the readers, it’s of utmost importance to bring your content in line with the readability of the content. And for this it’s better to map out the content first. About 90% of the visitors to your website are the peepers, so this requires attractive titles. Regarding marketing strategy website should be marketed in the specific places, by using right keywords.

The second category which comprises of about 8% of the readers, does read the content but in a leafed through manner. This requires the excellent presentation of the content using important points in bold, italic or underlined form. This also requires gimmicking readers’ attention from very first line. And the first paragraph needs to be targeting readers’ requirements.

The third category which is found in very limited in number but in the form of long term association is the detailed reader. This type of reader if finds a content of his interest once at your site, certainly visits again for updated information. Though very small in quantity, but one should not ignore long term relations so entertaining this type of reader is as important as it’s for the first two. This reader needs cohesion, practical examples, and conclusions.

Content is certainly the king, but all depends on how you make it so.