The expanding networks and growing Internet markets have made the copywriting a complex field. With the increasing number of copywriters as they agree to work at very low payout and short deadlines, the quantitative copy get produced very easily but not the qualitative one. And that’s the main reason that not all the businesses get efficient results from ads and brochures.
The findings of experts say that copy fails at very first instance if it’s not readers’ oriented. Copy is what you’re creating for the reader and if he doesn’t see anything in it what he was looking for how will it work? Absolutely not!
To let you copy work, make it the way readers think about the product or service, i.e. highlight the features reader want to know about not what you want to tell. Include ‘you’ instead of ‘I’, ‘me’ or ‘we’ and grasp the attention by ensuring the reader that you’re talking about all what he needs to know.
Qurratulain on September 9th 2007 in Copywriting
The SE ranking race and the SEO through article marketing is what almost everyone is running after. Does article marketing really work? Yes it does, but not for everyone. The sixty thousand dollars question is why? This is actually what we call ‘keywords’ that make difference letting some to lead and others to wait for some good fortune. And that good fortune is nothing but the effective use of right keywords.
By keywords many think to fill the article with a specific word or a phrase and the concepts fails with letting readers uninterested and SEs suspicious. I’ve observed some webmasters demanding about thirty percent keyword density in an article, which means a standard five hundred words article should have at least one hundred and fifty keywords. This type of articles if used for submission may not result productively as a major part of readers will not be satisfied and hence the links in the context may also be ignored. On the other hand, SE’s suspicion stands sound.
The better way out of this dilemma is to determine the keyword density, i.e. how many keywords to be used in a particular article. Certainly, it depends on the length of the article and the nature to some extent as well. Generally experts agree at ten to fifteen percent density, i.e. fifty to seventy five keywords in a standard five hundred words article, as it works in two dimensions, i.e. makes the SEs spider in search of relevant terms on one hand and lets the readers enjoy on other hand.
One thing of utmost importance is not to repeat a particular word, instead using alternate words, synonyms and related terms sounds more creative at writers’, interesting at readers’ and helpful at searchers’ end.
The other thing that cannot be winked at after keywords’ density is the placement of links in the context. The idea of putting the most important or major link in the first paragraphs sounds beneficial as majority of the readers are not pro readers who will probably read the full article. But two links in one paragraph may also redeem the beauty of an article. Similarly too many links also give a spammy effect. Now the question arises, what number of links gives professional look and the productive linking? Again it depends on the length and nature of the article, but generally three links in a standard article work best.
The two points discussed above are not the whole of article marketing success secrets but the basic things where most of the people misconceive the phenomenon and start directionless article marketing. Knowing and implementing the right keyword density along with right link placement can boost your article marketing campaign to a greater extent, just give it a try and see the results.
Qurratulain on August 28th 2007 in Article Marketing
In order to move in the society, as it’s necessary for human life, speaking plays a vital role. Speaking being an essential tool of personal development and social interaction needs too be based on some grounds that attract the listeners’ attention so that message can be conveyed in better way. Attention can also be attracted by speaking “not good”, but that’s another debate how it effects one’s reputation and position etc.
Everyone talks about ‘good public speakers’, and I goggled for hours to identify some ‘not good speakers’, but unluckily I couldn’t find one. Does this mean that no ‘not good’ speaker exists there? Certainly not! There are people who are not that good in speaking or verbally expressing their selves. I may be wrong at discussing this aspect, but since it’s less discussed ever so I’d try to explore a bit more.
Not getting in unnecessary details, as I couldn’t find as well, I’ll sum up the things that make one a ‘not good’ speaker. Here’s the list:
- Speaking purposelessly.
- Speaking to an unprojected audience
- Long speech
- Low Vocabulary/Verbose Speech and fluency
- Lack of confidence
These are not the ‘only’ factors responsible for an imperfect speech, but a list is there, which includes socio economic statuses, situations, positions, practice etc, but some basic identifiers of malfunctioning of a speech. And of course covering these can turn a ‘not so good’ speaker to a ‘good’ speaker.
Qurratulain on August 26th 2007 in Public Speaking