Are you selling a business? Is it being sold at right price? Are you getting the best price for it? These are general and most important questions that acquire the mind at very first instance. And one cannot answer exactly, if he doesn’t know what’s the right price of his business at that time and the factors that may increase or decrease the price.

The price of the business largely depends on its profitability, but the multiple depends on the business field. Along with price, the goodwill and the backup are some strong features that may sell your business on higher price if exposed properly. And winking at some small things may cast a cloud over the price of business. So a better way out is to give a little time outlining the strategy to sell the business. These outlines may vary business to business, but the basics are same for all, and they are as follows:

• Do not announce the sale until the deal is done: this is important because with the announcement there comes an uncertainty among employees, resulting as low productivity at the very time of sale making the buyer suspicious.
• Announce the sale in the targeted market: though public announcement brings you more buyers, but right announcement at right time and at right place brings exact buyers.
• Be sure about the undependability of business on you: as your business is more dependent on your employees rather than your self, buyers’ hesitation will decrease to a greater extent.
• Using broker: if you’re not much aware of buyers and games, better is to hire a broker to make your work easier. But even hiring a broker is not safe, if he’s not a trusted one, so be sure about the reliability by asking different people in the field.
• Do not always price your business just on the basis of profitability in terms of money only but also in the employees’ relationship, communication, customer satisfaction, and the social impact of the business.

The general tips mentioned above are those every business can equally share while being sold, keeping a room for the differences in accordance with the changing nature of business.