The outgrowth of Internet Marketing arena with millions of websites has made it a bit difficult for a site to be prominent. Web directories as they promise to send you a good traffic along with making your site visible in search engines for some specific keywords are the best tool for website promotion, but the success as a whole depends on the efficiency of the web directory, i.e. all the web directories are not equally efficient. Hence the choice of best web directory makes brings you most of the fortune.

Selection of a directory largely depends upon your site’s requirements, i.e. niche, required exposure etc. Free and paid submissions both work with some specifications, except the budget, but some features that you must consider in both of them may be as follows:

• Directory should be human edited, and should have quality links in it. Human edited feature of the directory makes it spam free and a qualitative one and thus listing with qualitative blogs and sites enhances search engine visibility, as spiders love to crawl such links.
• Directory should have enough natural links, so that it can be titled, as search engines’ loved one. Major search engines and especially Google hates paid links, so a directory with most of the paid links may not be an effective one even if it has millions of backlinks.
• Directory should have good PR not only of the home page, but also of the inner categories. This is because your link as it’ll be in a particular category, will need to share the PR of that particular page instead of the home page.
• Directory along with all inner categories should have sound page strength: that will boost your link in it. And the reason for such is same as of PR.
• And last but not least, directory should have overall good reputation. This reputation of the directory can be reviewed either by asking peoples’ opinion on different webmasters’ communities, searching and googling the web or just exploring the directory itself.

While starting a marketing campaign for your website, just pay a little attention exploring the directories and get quality inbound links