Buying Blog Reviews: Does It Work?

By: Qurratulain Akhtar

Published: September, 30, 2007

Blogs being the love children of Search Engines acquire an authority in the Internet Marketing field. It is, however, to be noticed that not all the blogs are loved by Search Engines, instead only the qualitative ones, i.e. with good content, updated information and a sufficient readership. Some SEO gurus have intelligently identified this relationship and recommend buying blog reviews for better exposure and quality link building. And this is what the paid link economy is rushed with now a days.

Buying blog reviews does work, but not if you blindly buy reviews on any blog. Getting into Search Engines eyes is very easy through this way, but if the review buying campaign is not regularized, one may face penalty from the same. There’re some moderate ways through which one can acquire maximum attention of Search Engines, and blog review is one of them, but it also needs to have following attributes:

  • More important is the content, and the blog you’re buying review from should have unique, top quality content with a sufficient readers.
  • The blog where your review will be published should have a good reputation not only in search engines, but also at social bookmarking sites like Technorati, Del.icio.us, Digg etc. This helps your link in the review to have more exposure.
  • Though PR counts a lot, but do not always look for high PR blogs, instead consider the backlinks a blog has. And if a blog is loaded with some thousands of natural links, do not hesitate to pay for an honest review.
  • Buying reviews or posts from networks offering ‘your post on 300 blogs’ has never been a wise idea, but a mere loss of money, as same post on 300 blogs will have zero or no effect because of the duplicate content policy of Search Engines that will throw all of them at the back end.
  • Do buy reviews and blogposts, but do not pay for the post, instead pay for the effort the blogger has made to research and explore your site, service or product etc.


The tips above can make a real difference in buying quality links along with honest and effective feedback, so you just have to pay for one thing and get two in return, i.e. link and feedback.

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